Analysis of competitiveness in the Japanese market
Quality and pricing
Domestic distribution status, etc.
Reviewing pricing policies
Establishing distribution strategies
Contract signing
Inspection of ingredients for importing to Japan, product registration, and other import-related considerations
Reviewing online and offline channels based on brand characteristics
SNS digital marketing,
influencer marketing,
offline pop-up stores
Enhancing brand recognition through branding and marketing
Expanding online and offline channels.
Conducting swift online mall entry
Introducing into the Japanese online market to gauge consumer responses and redefining product USPs
Optimizing product listings for each channel and setting up promotions
Executing performance marketing such as Instagram review events and influencer seeding
Selecting suitable keywords for products through data analysis to increase influx and expect top exposure effects
Expanding sales through offline distribution
Given Japan’s relatively high offline purchase tendency, entering offline channels is essential for stable long-term sales. Choosing optimal distribution channels considering brand concept and market positioning
Strategic expansion through introducing various offline channels in Japan and local marketing advice
Establishing brand presence in major Japanese markets